Discover the industry’s most powerful end-to-end market research platform designed to provide the insights you need, when you need them. Access an innovative blend of technology, AI, and seasoned research experts, and harness a global panel of 79+ million consumers. From DIY to full-service, qualitative or quantitative, Toluna Start makes your research more efficient and delivers valuable insights, faster than ever.
Toluna Start is regularly updated with new features, improvements and upgrades. We recently released Toluna HarmonAIze Personas; the world’s first synthetic respondents designed to optimize your claims testing.
With a single log-in, you and your team gain access to an unparalleled combination of agile research solutions without added license expenses.
Our advertising testing solutions help to inspire and fine-tune your ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.
Leverage our media and campaign effectiveness solutions to gain the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.
Our brand assessment solutions increase your understanding of your brand’s current performance and growth potential, empowering you to make swift, impactful decisions.
With our packaging testing solutions, we help you to optimize your packaging with confidence and ensure that it gets noticed, communicates efficiently and drives sales.
Our new product ideas and concept testing solutions help you learn, inform and optimize your ideas and concepts and manage your innovation funnel through rigorous idea screening.
Harness our market exploration solutions to answer key questions about your market, investigate your competition, and build business strategies that lead to sales.
With our shopper research solutions, we collect key insights and behavioral data to generate a full picture of your customers and how they engage with your product.
Our seasoned experts are available to assist you with tailor-made and custom research. Alternatively, take advantage of the self-service aspect of Toluna Start and create your own survey.
Conduct your qualitative research through our dedicated Toluna Start Qual platform or take advantage of our dedicated qualitative team, who are ready to support you with any qualitative research projects you have in mind.
Create and launch your survey at speed, choosing from a variety of survey creation options:
Our research experts are available to help when needed.
Toluna Start is designed to deliver effortless usability, end-to-end efficiency, and increased speed to insights. Easily:
Access your insights in real time through interactive dashboards. Use SmartCloud for efficient, AI-driven open-ended response coding and theming. Visualize feedback with our advanced analytics and insights tools, and export insights and reports to share them securely with others.
Leverage our vast global panel of 79+ million real, quality-controlled consumers across 70 countries and 90 markets. Select from 350+ profiling options to reach your desired audience. You can also target your own audience via a weblink, email or embedded widget. You can add more respondents to your survey at any time, even if it is already live.
Leverage rich features like MaxDiff, heatmaps, text highlighter and tools like QProbe to gain more nuanced insights.
Leverage our in-platform user guides, resources and guidance to aid speedy set up and create high quality survey designs that align with best practices. Before launching, check out our Quality Center recommendations and learn how to apply logic checks, trap questions, and red herrings.
Toluna Start is consistently updated with our newest solutions and technology. Check out some of our recent launches below.
Transform your claims testing with the world’s first synthetic survey-taking personas. Toluna’s synthetic respondents provide realistic, lifelike responses and are designed to mimic real consumer behavior.
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