Access a global panel of 81+ million consumers and an innovative blend of technology, AI, and seasoned research experts, all in one research ecosystem. From DIY to full-service, qualitative or quantitative, Toluna Start makes your research more efficient and delivers valuable insights, faster than ever.
Innovation is built into Toluna Start. Explore the latest tools and capabilities designed to help you research smarter and move faster.
Create and launch surveys quickly using flexible creation options, intuitive design tools, and in-built best practices. Whether you build from scratch, use a template or automated solution, or adapt an existing survey, Toluna Start helps you get up and running faster, with our research experts always available to help.
Access more than 79 million consumers across 70 markets. With hundreds of profiling attributes and multiple recruitment options, Toluna Start helps you connect with the right audience. For greater speed or scale, choose our 1 million+ validated synthetic personas, built on first-party data from our global panel.
Monitor results as they come in through interactive dashboards and advanced analytics. Use SmartCloud for efficient, AI-driven open-ended response coding and theming. Visualize findings with our advanced analytics and insights tools and create secure, shareable, stakeholder-ready reports faster.
Leverage advanced methodologies including MaxDiff, heatmaps, and text highlighters, and tools like QProbe to gain deeper insights that fuel decision-making. Toluna Start’s in-platform resources, quality controls and guidance aid speedy set up and help you create high-quality survey designs that align with best practices.
AI is embedded throughout Toluna Start to help you scale your research, simplify survey setup, accelerate analysis, and enhance quality. From reaching the right audiences and launching across markets to capturing richer responses and turning data into insights, AI helps you move faster and make more confident decisions.
Benefit from our efficient synthetic personas, bringing speed and scale to ad testing with Creative Pre-Test Instant and to claims, flavors and brand messaging testing with Claims Test Instant.
Take the manual effort out of multi-market research with AI Auto-Translate. Translate surveys across multiple cultures in minutes, using our in-house, proprietary AI tool built specifically for research.
Unlock more value from open-ended questions. QProbe prompts respondents to clarify and expand their answers in real time, capturing richer feedback and deeper insights.
SmartCloud automates theme and sentiment coding, Highlights surfaces key takeaways, and AI-driven fraud detection and quality checks help protect data integrity throughout Toluna Start.
With a single log-in, you gain access to a connected portfolio of research solutions designed to help you make confident business decisions.
Toluna Start continues to evolve with new AI-powered capabilities and platform enhancements designed to reduce manual effort, expand what’s possible in research, and help teams move from setup to insight faster.
Built from anonymized first-party data from our global panel, Toluna Synthetic Personas provide realistic, lifelike responses and are designed to mimic real consumer behavior.
Take the manual effort out of multi-market research. Translate surveys across multiple cultures in minutes with our in-house, proprietary AI tool built specifically for research.
Define your own code frame during survey setup and automatically categorize open-ended responses, turning qualitative feedback into structured, quantifiable data for faster analysis.
Book a demo to explore how Toluna Start helps teams uncover insights faster, streamline workflows, and make better decisions.
