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Think it.

Test it.

Know it.

Conduct research without limits through a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

Make your mark with Toluna Start

Know what matters most.

Know In Real-Time.Launch projects and gain actionable insights within seconds.Know With Confidence.Get help from our experts to ensure accuracy every time.Know It All.Access 79+ million voices in a few clicks to make any decision smarter and simpler.

We set our customers up
for success.

Stay on track with ease.

With a single log-in, you’ll have access to an unparalleled combination of agile quantitative and qualitative research solutions—either through self-service or custom research programs built with the help of our team of experts.

Just Launched!

Introducing SmartCloud:
Beyond words, into meaning.

Work SmarterMove FasterGo Deeper

Work smarter.

Avoid the implicit bias of normal open-end analysis code frames. AI-driven analysis derives implied meaning and provides insight into new, rich areas of understanding and opportunity.

Move faster.

Instantaneous AI-powered extraction gets you from raw open-end data to valuable insights and presentation-ready assets faster than ever.

Go deeper.

SmartCloud’s AI captures themes, sentiments, and meaning that deliver deeper insights and enhanced value vs. traditional word clouds.

Powering insight quality at every step

High-quality respondents

We deploy a series of real-time, automated checks powered by machine learning and AI to ensure our respondents are:

  • Real: Real people, not bots

  • Genuine: Not exclusively motivated by incentives

  • Engaged: Paying close attention and putting effort into their answers

  • Representative: Minimizing underlying skews

Research best practices

We never settle on the status quo, and our internal research-on-research program continuously challenges, improves, and validates our methodologies across:

  • Research Design: Targeting, Quotas, Sample Sizes

  • Fieldwork Materials: Questionnaire Design, Scripting, Translation

  • Fieldwork: Sampling, Fieldwork Timing

  • Analysis: Post-Field Quality Checks, Weighting

Intuitive tools

Our tools feature a series of nudges and flags to guide you through your project and prompt you with our best-practice recommendations, so you can rest assured you’re doing everything right—even if you’re not a researcher by trade. We’re always happy to share our knowledge through our:

  • Best Practice ‘Cheat Sheets’

  • Masterclasses

  • Tailored Trainings

Start right. Stay ahead.

How to Toluna Start.

  • Log in

  • Create your Survey

  • Find Your Community

  • Make New Discoveries