Toluna Start:

From question to confident decision in one AI-powered research platform   

Access a global panel of 79+ million consumers and an innovative blend of technology, AI, and seasoned research experts, all in one research ecosystem. From DIY to full-service, qualitative or quantitative, Toluna Start makes your research more efficient and delivers valuable insights, faster than ever. 

What’s new in Toluna Start?

Innovation is built into Toluna Start. Explore the latest tools and capabilities designed to help you research smarter and move faster.

Built for better research 

AI fuels every step

AI is embedded throughout Toluna Start, to help you scale your research, accelerate analysis, and enhance quality. From audience access and survey setup to open-ended analysis and reporting, AI helps you move faster and make more confident decisions. 

Reach your audience faster  

Benefit from our efficient synthetic personas, bringing speed and scale to ad testing with Creative Pre-Test Instant and for claims, flavors and brand messaging testing with Claims Test Instant. 

Get richer responses

Unlock more value from open-ended questions. QProbe prompts respondents to clarify and expand their answers in real time, capturing richer feedback and deeper insights.

Turn data into insights

SmartCloud automates sentiment coding and theme extraction for deeper understanding, while AI Highlights transforms responses into concise, shareable summaries.

Trust your results

AI-driven fraud detection and quality checks are embedded throughout Toluna Start to protect data integrity and ensure reliable results.

One platform, countless solutions

With a single log-in, you gain access to a connected portfolio of research solutions designed to help you make confident business decisions. 

Innovation that keeps you ahead 

Toluna Start continues to evolve with new AI-powered capabilities, research solutions, and platform enhancements designed to help teams move faster and uncover deeper understanding. 

Ready to try Toluna Start yourself?